Port Aransas Conservancy
Web Designer/Webmaster / March 2017 - Present
As the web developer for the Port Aransas Conservancy, I built, marketed and still maintain the website for this coastal conservation non-profit.
- Built the website Port Aransas Conservancy
- Marketed it using Google AdWords and SEO techniques
- Wrote and distributed 70+ newsletters to date to 2,200 on the mailing list built up with requests from newsletter recipients
Low-Power Design
Editor/Publisher / May 2009 - September 2014
As Editor/Publisher of Low-Power Design I managed the creation and publication of technical content, ensuring accuracy and relevance to the engineering community. Founded an online magazine for engineers and engineering managers specializing in green/low- power design, achieving early success from the outset. Authored design articles and managed a team of 3 technician bloggers, driving the site to attract 45,000 visitors per month and a substantial newsletter following. Served as the technical chair for the ARM TechCon3 trade show and co-chaired the EE Times Designing with ARM virtual conference, expanding industry visibility. Led publicity efforts as co-chair for the IEEE International Symposium on Low-Power Electronics and Design and developed an "Introduction to Solar: Grid Connected" training course for Texas Instruments.
Portable Design
Editor-in-Chief / May 2005 - April 2009
As Editor-in-Chief of Portable Design I led content strategy and managed a team to deliver high-quality articles on portable electronics and design. Edited a leading electronics design magazine with a circulation of 90,000 across various regions, significantly increasing brand visibility and engagement. Oversaw all editorial content, policy, planning, and execution, ensuring alignment with industry trends and maintaining high-quality standards. Authored monthly cover stories and editorials, while producing and conducting numerous video interviews, driving reader engagement and content variety. Moderated panels at several trade shows, including the Portable Design Conference & Exhibition, strengthening industry presence and fostering knowledge sharing.
Cypress Semiconductor
Director, Worldwide Public Relations / November 2000 - December 2004
As Director of Worldwide Public Relations I led global PR strategies to boost brand visibility and reputation, managing media relations and communication campaigns aligned with corporate goals. Led worldwide public relations, managing a $680,000 budget, a team of three, and a network of ten agencies, resulting in 146 press releases and nearly 4,500 stories globally in 2003, surpassing competitors of similar size. Handled all media relations, building strong relationships with key outlets and securing consistent coverage to enhance brand visibility. Developed and managed an industry analyst program, positioning the company as a thought leader and increasing its presence in key markets. Launched and ran a contributed articles program, achieving the publication of 180 feature articles in 2003, boosting the company’s industry profile. Authored and successfully placed numerous technical articles in the engineering press, reinforcing the company’s position as an industry authority